Event- European Centre for the Experience Economy (part 3)

Here is my photographic interpretation of the experience.....

We'll talk about content in a later thread.

 

Until next time...... Lori, the experientist

 

Event- European Centre for the Experience Economy (part 2)

 

On the 11th floor atop the temporary quarters of the Stedelijk Museum of Modern Art, sits Club 11 in the heart of Amsterdam. At 11:00 am, Monday, June 18th, I sat with several other Experience Economy enthusiasts to hear Joe Pine speak about his co-authored forthcoming book- Authenticity: That’s What Customer’s Want.  This event is the first presentation on this, according to Pine, the ”newest customer sensibility”, held in Europe. Despite being set up on such short notice it still pulled a respectful showing and proved to be a successful event.

Pine briefly re-capted guiding principles from the Experience Economy (now Experience Economy 1.0); introduced the concept of authenticity in an economical context; why consumers crave it; why it is necessary for businesses to be aware of their own signals and how businesses can learn to manage it. Alot of ground was covered in a short amount of time. The overriding theme. Customer’s don’t want to buy the fake from the phony but, the real from the genuine. If you want to find out more…..keep your eye on this space for further discussion, links and more.

 Lori, the experientist