experience economy


Here is my photographic interpretation of the experience.....

We'll talk about content in a later thread.

 

Until next time...... Lori, the experientist

entrance to club11 

On the 11th floor atop the temporary quarters of the Stedelijk Museum of Modern Art, sits Club 11 in the heart of Amsterdam. At 11:00 am, Monday, June 18th, I sat with several other Experience Economy enthusiasts to hear Joe Pine speak about his co-authored forthcoming book- Authenticity: That’s What Customer’s Want.  This event is the first presentation on this, according to Pine, the ”newest customer sensibility”, held in Europe. Despite being set up on such short notice it still pulled a respectful showing and proved to be a successful event.

Pine briefly re-capted guiding principles from the Experience Economy (now Experience Economy 1.0); introduced the concept of authenticity in an economical context; why consumers crave it; why it is necessary for businesses to be aware of their own signals and how businesses can learn to manage it. Alot of ground was covered in a short amount of time. The overriding theme. Customer’s don’t want to buy the fake from the phony but, the real from the genuine. If you want to find out more…..keep your eye on this space for further discussion, links and more.

 Lori, the experientist

One week ago, I received an email from Albert Boswiijk, managing director of the European Centre for the Experience Economy. The email was to inform me that the center would be hosting an event the following Monday, where Joseph Pine, co-author of the Experience Economy: Work is Theatre & Every Business a Stage would himself be presenting a pre-screening, if you will, of his latest co-authored endeavor with business partner Jim Gilmore due out in this fall.  Pine’s presentation would be about the newest customer sensibility and book title, Authenticity. 

The event would include Pine’s presentation, an introduction and copy of  Boswijk, Thijssen and Peelen’s book, The Experience Economy: a New Perspective  and the possibility for discussion over lunch and drinks.

Seven  years after my initial embarcation into web credibility, including a multitude of online correspondence with persuasive technology guru, BJ Fogg of Stanford University; a Pine and Gilmore take on Authenticity was clearly one that held interest….. an hour later I booked my flight.

Lori, the experientist

Marie-Ange’s comment kicked off the opportunity for an interesting exchange and I encourage more opinions and comments on the subject.My own take is that

Like “experience”, I think that “authenticity” is a bit of a loaded word that is greatly dependent on which school of thought, field, occupation or group you come from and the context or time in which the terms are used. Academic rigor prescribes a certain level of objectivity, neutrality and distance from a subject in order to properly (by academic standards) study it.Perceptions of authentic experiences (and actually all experiences) are personally based. However, background (psychogeographics,socio-economics, etc…) is just one of the many factors that contribute. In the fashion world, forecasters or trendspotters, comb the globe in search for innovative, unique, “off the beaten track” styles that are often spotted in the streets on creative local youths.In the music world, the most ground breaking, industry transforming music to be created, produced and sold has historically come from individuals of diverse backgrounds.In the arts, it is talent, doing and being that makes for success.